Privacy Policy

PRIVACY POLICY

Last Updated: 2026

Affirmation Effect (“Affirmation Effect,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use www.affirmationeffect.com (the “Site”), purchase our products, sign up for communications, participate in our programs or events, or otherwise interact with us.

This Privacy Policy also explains certain privacy rights available to California residents and how you can exercise those rights.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

The types of personal information we collect depend on how you interact with us.

Information You Provide Directly

When you place an order, create an account, contact us, sign up for marketing communications, submit a wholesale or collaboration request, participate in a class or event, or otherwise interact with us, we may collect information such as:

First and last name
Billing and shipping address
Email address
Telephone number
Account login information, if applicable
Order and purchase history
Products you purchase or express interest in
Payment and transaction information
Information you provide when contacting customer service
Information submitted through wholesale, collaboration, class, event, or other forms
Marketing and communication preferences
Any other information you voluntarily provide to us

We generally do not receive or store your full payment card number. Payments may be processed by Shopify and/or third-party payment processors, which handle payment information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies, pixels, tags, analytics tools, and similar technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
General geographic location derived from IP address
Referring website or search terms
Pages and products viewed
Links clicked
Date and time of visits
Shopping and browsing activity
Information about how you interact with our Site
Information about marketing or advertising interactions

We refer to this information collectively as Device Information.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, understand website usage, measure marketing performance, and, where permitted, support advertising and personalized experiences.

You may be able to control certain cookies through your browser settings and through the privacy controls provided on our Site.

Depending on your location and applicable law, we may ask for consent before placing or using certain non-essential cookies or similar technologies.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following business and commercial purposes:

To Process and Fulfill Orders

We use information to:

Process purchases and payments
Ship orders
Provide order confirmations
Send invoices and receipts
Provide customer service
Process returns, refunds, and exchanges
Maintain transaction records

To Communicate With You

We may use your information to:

Respond to questions and customer-service requests
Provide information about your order
Send administrative communications
Contact you about classes, events, wholesale opportunities, collaborations, or other services you request

Marketing and Promotions

If you have provided permission where required, we may send information about products, promotions, events, new collections, classes, and other Affirmation Effect offerings.

You can unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations or important information about your purchase.

Website Operations and Analytics

We may use information to:

Operate and maintain the Site
Improve website functionality
Understand how visitors use our Site
Analyze traffic and shopping behavior
Measure the effectiveness of marketing campaigns
Detect technical problems
Personalize certain website experiences

Fraud Prevention and Security

We may use information to detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and other potentially harmful or illegal activity.

Legal and Business Purposes

We may use information when reasonably necessary to:

Comply with applicable laws
Respond to lawful requests
Establish, exercise, or defend legal claims
Protect our rights, property, customers, employees, or others
Enforce our terms and policies
Complete a business transaction such as a merger, acquisition, financing, sale, or transfer of assets

3. HOW WE SHARE PERSONAL INFORMATION

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business and provide our products and services.

These parties may include:

Shopify

Our online store is powered by Shopify. Shopify may process personal information in connection with operating our online store, checkout, payments, analytics, security, and related services.

You can review Shopify's privacy practices through Shopify's Consumer Privacy Policy.

Payment Processors

Payment information may be processed by Shopify Payments and/or other payment providers available through our Site.

These providers may collect and process payment information in accordance with their own privacy policies.

Shipping and Fulfillment Providers

We may provide necessary information to shipping carriers, fulfillment providers, and other service providers to deliver your orders.

Analytics Providers

We may use analytics services such as Google Analytics to understand how visitors interact with our Site and to improve our products, website, and marketing.

Marketing and Advertising Providers

Depending on the tools and services we use, we may share certain information with marketing, advertising, or social-media service providers to help us measure campaigns, deliver advertisements, or understand customer interactions.

Professional and Legal Advisors

We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisors when reasonably necessary to operate our business or protect our legal interests.

Government Authorities and Legal Requests

We may disclose information when required or permitted by law, including in response to subpoenas, court orders, legal processes, or governmental requests.

Business Transfers

If Affirmation Effect is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

4. SALE AND SHARING OF PERSONAL INFORMATION

Under California law, “sale” and “sharing” have specific legal meanings.

Affirmation Effect does not sell personal information for monetary compensation.

However, certain advertising, analytics, or marketing technologies may constitute “sharing” under California law if they are used for cross-context behavioral advertising.

If our Site engages in activities that constitute a sale or sharing of personal information under applicable law, California residents may have the right to opt out.

You may exercise applicable privacy choices through our Your Privacy Choices / Do Not Sell or Share My Personal Information mechanism available on our website.

We will not discriminate against you for exercising your privacy rights.

5. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident and the CCPA applies to our processing of your personal information, you may have the following rights, subject to applicable exceptions.

Right to Know

You may request information about:

The categories of personal information we collect
The categories of sources from which personal information is collected
The purposes for collecting, using, or disclosing personal information
The categories of third parties with whom we disclose personal information
The specific pieces of personal information we have collected about you, subject to applicable legal exceptions

Right to Delete

You may request that we delete personal information we have collected from you, subject to exceptions permitted by law.

For example, we may need to retain certain information to complete a transaction, provide requested services, comply with legal obligations, prevent fraud, resolve disputes, or otherwise exercise rights permitted by law.

Right to Correct

You may request that we correct inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing

You may request that we stop selling or sharing your personal information for purposes covered by California's opt-out requirements.

Where applicable, you may also use a qualifying opt-out preference signal, such as Global Privacy Control (GPC), to communicate your opt-out choice.

Right to Limit Certain Uses of Sensitive Personal Information

California law provides a right to limit certain uses and disclosures of sensitive personal information in circumstances covered by the CCPA.

Affirmation Effect generally collects only the personal information reasonably necessary to operate our business and provide products and services. If we engage in processing that gives rise to a right to limit under California law, we will provide the applicable mechanism for exercising that right.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your California privacy rights.

6. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To submit a request to know/access, delete, or correct your personal information, contact us at:

Email: info@affirmationeffect.com

You may also use any applicable privacy-request or data-sharing opt-out tools available on our Site.

If you are requesting information about personal information associated with an account, we may ask you to provide information necessary to verify your identity.

Depending on the nature and sensitivity of the request, we may verify your identity by matching information you provide with information we maintain about you.

We will only request information reasonably necessary to verify your request.

Authorized Agents

You may authorize another person to submit a California privacy request on your behalf where permitted by law.

We may require appropriate documentation demonstrating the agent's authority to act on your behalf and may independently verify your identity.

Response Time

We generally will acknowledge qualifying privacy requests within the timeframe required by applicable law and will respond within the applicable statutory period.

Under California law, certain requests may generally require a substantive response within 45 calendar days, subject to permitted extensions.

Opt-out requests are handled within the applicable timeframe required by law.

7. OPT-OUT PREFERENCE SIGNALS

Where required by California law, we will process qualifying opt-out preference signals, including Global Privacy Control (GPC), in accordance with applicable requirements.

An opt-out preference signal may communicate a request to opt out of the sale or sharing of personal information.

Our handling of an opt-out preference signal may depend on the technology used, the browser or device transmitting the signal, whether you are logged into an account, and applicable legal requirements.

8. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, maintaining business and transaction records, complying with legal obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting our rights.

We do not retain personal information longer than reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

The specific retention period may vary depending on the type of information and the reason it was collected.

9. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting information over the internet or storing information electronically is completely secure.

For this reason, we cannot guarantee absolute security.

10. THIRD-PARTY WEBSITES AND SERVICES

Our Site may contain links to websites, applications, social-media platforms, or other services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party services you access.

11. CHILDREN'S PRIVACY

Our Site is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us at info@affirmationeffect.com so that we can investigate and take appropriate action.

12. EMAIL MARKETING

If you subscribe to our email list, we may use your email address to send you information about products, promotions, new collections, events, classes, and other Affirmation Effect news.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

Please note that you may continue to receive transactional or service-related communications after unsubscribing from marketing communications.

13. COOKIES AND YOUR PRIVACY CHOICES

You may be able to control cookies through your browser settings.

Our Site may also provide additional cookie and privacy controls depending on your location and applicable law.

Some features of the Site may not function properly if certain cookies or technologies are disabled.

Where applicable, you can also use our Your Privacy Choices mechanism to manage applicable data-sharing and privacy preferences.

14. CALIFORNIA NOTICE AT COLLECTION

At or before the time we collect personal information, California law may require us to provide information about the categories of personal information collected and the purposes for which those categories are used.

The categories we may collect include:

Identifiers, such as name, email address, postal address, and IP address
Commercial information, such as purchase history and products purchased
Internet or other electronic network activity, such as browsing and interaction information
Geolocation information, such as general location derived from an IP address
Inferences, where applicable, regarding preferences or interests
Other information you voluntarily provide to us

We collect and use these categories for purposes including order fulfillment, customer service, marketing, analytics, website operations, security, fraud prevention, and other purposes described in this Privacy Policy.

We do not use personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless otherwise permitted or required by law.

15. SENSITIVE PERSONAL INFORMATION

Certain information is considered “sensitive personal information” under California law.

Depending on how you interact with us, we may process certain information that falls within this category. For example, payment-related information may be considered sensitive personal information under California law.

We use sensitive personal information only for purposes reasonably necessary and proportionate to provide our products and services, operate our business, protect our systems, comply with law, or for other purposes permitted by applicable law.

We do not use sensitive personal information for purposes that would require a right to limit unless we provide the applicable notice and mechanism required by law.

16. INTERNATIONAL DATA TRANSFERS

Affirmation Effect is based in the United States.

Our service providers, including Shopify and other technology providers, may process personal information in the United States or other jurisdictions.

By using our Site, you understand that your information may be processed in jurisdictions where privacy laws may differ from those in your state or country.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, regulatory requirements, or services.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If required by law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to submit a privacy request, please contact us:

Affirmation Effect
2929 Pennsylvania Avenue
Santa Monica, CA 90404
United States