New Seasson New scent

Peaches & Cream

I Am Redeemed

Shop now

Affirmation Candles

Home Fragrance Collection

Enjoy a safe and delightful experience with our luxury scented candles and room diffusers.

Shop Now

Candle Making Class

✨ Join Us for a Fun Candle-Making Experience! 🕯️🍷

Get ready for a creative & relaxing night out! Bring your own bottle 🍷, your favorite snacks 🍿, and we’ll provide everything you need to create your own 8oz coconut wax candle.  

learn more

Earthy and Woodsy Scents

Shop Coconut Wax Candles →

Affirmation Clothing

Wear your affirmations and celebrate your inner strength.

Affirmation Effect offers high-quality, stylish apparel designed to inspire and uplift. As a small, black-owned business, we create clothing with bold messages of love, beauty, and faith to help you express your inner strength. Our collections celebrate diversity, promote self-love, and encourage you to share your unique light with the world.

shop now

Subscribe to our emails

Be the first to know about new collections and special offers.

News & Updates

Redfin

June 10, 2025

How to Celebrate Juneteenth in 2025: What to Do and Why It Matters 
June 10, 2025

“A meaningful way to honor Juneteenth at home is by lighting our Affirmation Effect candles during a quiet moment of reflection. Each candle is inscribed with empowering messages like “I am enough,” “I am strong,” or “I am loved,” serving as a gentle reminder of the resilience and strength within the Black community. As the flame flickers, it creates a serene ambiance that encourages introspection and gratitude for the freedoms we enjoy today. This simple ritual not only honors the past but also inspires hope and unity for the future.” – Allister and Denise Hill (Founders), Affirmation Effect LLC

Read more

Philanthropy

At Affirmation Effect, we believe in the power of positive change.

We are not only proud sponsors of Single Moms Planet, a remarkable non-profit organization dedicated to empowering single mothers and their families, but we are also honored to serve on their advisory board.

Learn More
A leaf design spiral-bound journal with the title " A journal of Blessings Gratitude and Strength" for providing ample space to capture ones thoughts, express gratitude, and affirm their strength.

Also available online at

Also available online at

As seen on

Follow Us