Affirmation Candles
Home Fragrance Collection
Enjoy a safe and delightful experience with our luxury scented candles and room diffusers.
Affirmation Effect: Affirmations You Can Wear, Light & Live
Affirmation Effect is a Black-owned brand creating affirmation candles, home fragrance, inspirational apparel and meaningful gifts designed to encourage confidence, self-love, faith and intentional living.
Founded in 2014 by Allister and Denise Hill, Affirmation Effect began with a parent's desire to remind their son of his worth. What started with positive affirmations on his school apparel grew into a collection of products that bring those same empowering messages into everyday life—at home and on the go.
From “I Am Loved” and “I Am Enough” to “Blessed,” “Fearless” and “I Am Strong,” our products are designed to be more than something you purchase. They are everyday reminders of who you are and the words you want to carry with you.
Wear your affirmation. Light your affirmation. Live your affirmation.
Candle Making Class
Join Us for a Fun Candle-Making Experience!
Get ready for a creative & relaxing night out! Bring your own bottle, your favorite snacks, and we’ll provide everything you need to create your own 8oz coconut wax candle.
Affirmation Room Sprays
Refresh your space. Uplift your spirit.
Bring a fresh, inviting scent into your home with Affirmation Effect Room Sprays. Made with beautiful fragrances and paired with empowering affirmations, our room sprays are designed to refresh your surroundings while encouraging positivity, self-love, and intentional living.
Whether you're starting your morning, freshening up your space, or unwinding after a long day, a simple spray can help create an atmosphere that feels good.
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News & Updates
Redfin
June 10, 2025
How to Celebrate Juneteenth in 2025: What to Do and Why It Matters
June 10, 2025
“A meaningful way to honor Juneteenth at home is by lighting our Affirmation Effect candles during a quiet moment of reflection. Each candle is inscribed with empowering messages like “I am enough,” “I am strong,” or “I am loved,” serving as a gentle reminder of the resilience and strength within the Black community. As the flame flickers, it creates a serene ambiance that encourages introspection and gratitude for the freedoms we enjoy today. This simple ritual not only honors the past but also inspires hope and unity for the future.” – Allister and Denise Hill (Founders), Affirmation Effect LLC
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